There comes a point when you realize that hydration alone is no longer enough. Hair breaks when you detangle, the ends fray, and curls lack bounce despite all the products applied. This isn't just a quirk of the hair fiber. It's a clear signal: the internal structure of the hair is compromised, and it needs more than just water and oils.
During the ETHNI DAYS, three targeted skincare products are on sale at Ethni Beauty Market. A selection built around the keratin To get to the heart of the matter, from washing to finishing. Here's what they do, and why this combination is different.
Summary
What keratin repairs that conventional treatments don't
Damaged hair is hair whose outer protective layer, called the cuticle, is lifted or partially destroyed. Coloring, heat, repeated friction: the causes are numerous. When we respond with a moisturizing cream, we introduce water into a structure that can no longer retain it. The effect is temporary, and the damage remains.
La hydrolyzed keratin It works differently. It doesn't coat the hair; it penetrates the gaps in the hair fiber and seals them. The structure regains cohesion, elasticity returns, and subsequent moisturizing treatments finally become effective because they have something to work with. That's why a repair routine always starts there, not with oil.
The shampoo that prepares the skin without weakening it
Many damaged hair types become even more damaged after each shampoo. A harsh surfactant strips away what little natural protection remains, leaving the hair fiber even more vulnerable. The problem isn't the washing itself, but the product used.
Le ApHogee Moisturizing Shampoo 473ml is formulated with a PropHytamine complex which cleans without damaging. The hydrolyzed vegetable proteins deposit a light protective coating on each strand immediately after rinsing, while the panthenol and the glycerine They maintain the moisture level in the hair fiber. As a result, the hair comes out of the bath clean, but not stripped of its substance. That's the right starting point for a serious repair.
The reconstructive treatment that works deep within the fiber
Two minutes. That's all it takes for this ApHogee treatment to begin rebuilding what chemical treatments, heat, or repeated manipulation have damaged. No need for an hour under steam: the concentrated formula gets the job done quickly because it directly targets the internal structure of the hair.
Le ApHogee 2-Minute Keratin Reconstructing Treatment associate the hydrolyzed keratin to collagen amino acids to seal the cracks in the cuticle. Theavocado oil, L 'wheat germ oil and the vitamin E (tocopheryl acetate) They complete the formula by restoring suppleness and protecting against heat damage. Brittle hair regains its elasticity. Curls regain their shape without appearing weighed down.
The fortifying cream to lock in the benefits
A rebuilt fiber remains fragile if the repair isn't stabilized. The final step determines how long the repair will last between treatments. Without it, the results fade quickly, and you're back to square one with each wash.
La Keratin Curl Cream Strengthening Cream Arganatural creates a protective barrier thanks to the combination keratin, Argan Oil et bamboo extract. The beurre de karité, L 'coconut oil and aloe vera provide the nutrition the lengths need, while the vitamins B5, C, E and A They support the vitality of the hair fiber in the long term. The curls are defined, protected, and the results of the repair truly last.
Enjoy the ETHNI DAYS at Ethni Beauty MarketFAQ
What type of hair does this routine work on?
It is suitable for all damaged textured hair types: curly, wavy, or coily. It is particularly recommended for hair that has undergone repeated coloring, straightening, or intensive use of heat styling tools. The proteins and the hydrolyzed keratin act on all types of damaged fibers.
Can these treatments be used on colored or bleached hair?
Yes, and it's even recommended. Bleaching is one of the most aggressive treatments for the hair fiber. ApHogee's reconstructive treatment was specifically designed to protect and repair hair that has undergone chemical treatments. It helps restore lost elasticity without interfering with color.
How often should I incorporate reconstructive care into my routine?
Once a week is sufficient for moderately damaged hair. For very fragile hair, applying it after each shampoo for a few weeks will accelerate repair. Once the hair fiber is strengthened, maintenance every two weeks is enough to preserve the results.