The WAAM cosmetics brand, acronym of We Are All Metis, was founded by Diyenaba Ndoye in 2016. The brand promotes natural products and is committed to respecting Human beings and Nature in all its production line. What should I know about it?
The aim of the brand
The goal of WAAM is to offer care adapted to everyone by highlighting the powers of Mother Nature. Indeed, the brand is based on beauty rituals from all continents to create its products. In addition, the ingredients are 100% natural and sourced from organic farming wherever possible. Also, it promotes gentle extraction processes such as water distillation or cold pressing in order to preserve the thousand and one virtues of each component.
WAAM products
WAAM offers a wide range of products including:
- Vegetable oils: organic fenugreek oil, hemp, carrot, mustard, argan or even avocado;
- Floral waters: floral water of cucumber, peppermint, Damascus rose or sage;
- Yuzu shea butter, raw or deodorized or cocoa butter;
- Perfume ;
- Hair care ;
- Shampoo;
- Cleaning gel ;
- Food supplements ;
- Essential oils: essential oil of lavender mint or organic grapefruit;
- Sea salts;
- Clay;
- Active ingredients: rice proteins, agar-agar or even vitamin E;
- Vegetable glycerin and many more.
You can directly use WAAM products for your beauty ritual or use them to create personalized treatments, more suited to your needs. You will find easy-to-make DIY recipes on the brand's official website. It is also possible to be creative for the most passionate.
The commitments of the WAAM brand
To prove its commitment to the preservation of nature, WAAM has taken the following initiatives:
- Development and manufacture of all products in France;
- 100% recyclable PET packaging for most products and glass bottles for perfumes or food supplements;
- Printing in vegetable ink and papers from forests included in a sustainable management program;
- No animal testing;
- No animal ingredient in the products.
In addition, the brand favors fair trade throughout its production chain. While the products are made in Europe, ingredients such as Aloe Vera gel or the nuts used for shea butter come from Africa. To do this, WAAM works with local cooperatives certified "Fair Trade" by FLO (Fairtrade Labeling Organization).
Conclusion
In short, being part of the waamfamily means using natural, vegan, eco-responsible, good quality and effective products. It is also opting for simplicity and creativity. Finally, it is supporting fair trade and participating in improving the living conditions of several production communities in Africa. You can benefit from all the strengths of this brand through the few products available at Ethni Beauty Market.