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Ethnic beauties proudly claim their differences and their heritage. Highlighted by strong personalities like Rihanna, Lupita Nyong'O or Pryanka Chopra, ethnic beauty has never been so assumed, affirmed and underlined. The tendency is no longer to copy, but to singularity. Daring to be yourself is a priority, a new way of life.


From this observation three Parisians and seasoned beauty addict, decide to drop everything to create a new concept new in France dedicated to ethnic beauties. After several months of reflections, analyzes, joys and galleys, ETHNI BEAUTY MARKET, a subsidiary of SAS L3M, was created in 2019.


The concept: bringing together in one place the best cosmetic products dedicated to ethnic beauties. Indispensable skincare and quality brands such as Khiel's, SheaMoisture, Aphogee or Natura Brazil, come together to offer you the best of beauty.

Your favorite rituals are now just a click away!

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