Discover our selection of hair bleaching products at Ethni Beauty Market. Bleaching is the process of lightening natural hair color by removing melanin pigments. It's a necessary step to achieve lighter colors, blondes, or fantasy shades on dark hair, and it requires a particularly careful approach on textured hair.

Curly and frizzy hair is naturally more porous and fragile than straight hair, making bleaching more delicate. The bleach penetrates the hair shaft more quickly, which can lead to overly rapid or uneven lightening if the technique isn't mastered. That's why we recommend gentle, gradual bleaches formulated to minimize damage.

Our bleaching kits typically include bleaching powder, developer in various volumes, and a protective treatment. Choosing the right developer volume is crucial: a low volume (10 or 20) lightens gradually with less damage, while a high volume (30 or 40) provides faster but more aggressive lightening. For textured hair, we always recommend starting with a low volume and proceeding in several sessions if necessary.

The post-bleaching care is just as important as the bleaching process itself. Bleached hair loses some of its protein and elasticity. An intensive care program using protein and moisturizing masks is essential to restore strength and suppleness. Leave at least eight weeks between bleaching sessions and use care products specifically formulated for bleached and damaged hair.

Find our bleaching products at Ethni Beauty Market. Fast delivery in France and Europe.

If you're considering bleaching your hair for the first time, we recommend consulting a stylist specializing in textured hair to assess its condition and determine the safest treatment plan. Hair that has already been chemically treated with a relaxer or straightener should never be bleached without a prior professional diagnosis. Ethni Beauty Market offers professional-grade products for controlled bleaching.